If you’re on more than one social network, you really should be using them uniquely. It looks bad if you're posting the same exact stuff to each network.
I think it was Jeff Goins that likened social networks to individual countries and how they don’t all speak the same language. Great description.
That said, I thought I'd lay out the social networks I currently use the most and a brief line on how I’m using them uniquely. Hopefully it spurs some thinking of your own (while keeping me accountable from crossposting).
- Twitter: Short bursts (because it’s limited to 140 characters anyway). As far as the online world goes, I’m most active here and share a variety links that I find worth sharing. It's really great for sharing something quickly and forces me to be succinct.
- Facebook: With all of the articles/videos/products/etc. being shared on Facebook, you can easily treat this as a Twitter clone or alternative. But in an effort to use it uniquely, I plan on making Facebook more personal. Which probably means it'll be photo albums from trips or adventures.
- Instagram: These are all original photos taken by yours truly using either my iPhone or Olympus camera. I enjoy photography, even when it's mostly just snapshots.
- Tumblr: I use Tumblr as a sort of lookbook for things that I find visually interesting in one way or another. If you want to get a feel for me as an individual, give it a scroll.