I try to share this every Black Friday but it bears repeating more frequently than that.
"The true value of a product is the least amount you’re willing to sell it for."
Look, I love discounts, but I’ve gotten burned so much in the past that if I’m ever in charge of a company and we’re questioning discounting our products, I won’t do it. Slow sales may be the problem but discounts aren’t the solution.
Bonus: If you’re looking to create some urgency in sales without resorting to discounting, check out seanwes tv 112.