A Brief Review of GentScents


I'm a sucker for a free trial and I'm also pretty good about canceling them in time to keep from getting billed, so I'm not too scared to try out new things. Except for that one time in college that I forgot to cancel the free Gevalia subscription. They got me pretty good.

Anyway, one of my latest trials was found through an Instagram ad for GentScents. The short version is that GentScents is a car air freshener that both smells better and is easier on the eyes than the standard tree-shaped or plastic vent clip air freshener. 

If you want to try it out, all you have to do is pay shipping and they'll send one on its way. So, for $3.21, I had one for myself.

Note: I received this back in November of 2017 and it's showing signs of being nearly completely dried out. I should pitch it but if I remove it from the holder and hold it up to my nose, I can still get a little bit of the scent and it's one I really do like. But since I just took pics of it yesterday, it looks a bit dry and old and I wanted to explain why. Come to think of it, I wonder if I'm just smelling the cedar and not the scent...

The block of wood comes in a plastic bag with specific instructions on how to handle it so you avoid getting the oils all over your fingers or the car, but it's relatively straightforward. 

The scent was good but didn't last long. They know this and they say they're working on getting more life out of each block but again, I'm happy to try it out for a few dollars. 

Since keeping an air freshener subscription in my budget was not something I was interested in, I quickly started the cancellation process. Their FAQ says:

Sure thing. You might question your life choices after, but all you have to do is log in to your account to cancel. 

But when you log in, there's no sign of being able to cancel.

I ended up having to send an email requesting my account be closed and two days later, I received an email back, signed by the founder. I'm almost certain it's just a canned email because it doesn't actually come from an email address that specifically matched the founder but you never know. And I get what they're going for, making it feel more personal and all.

Hey Mike,

I'm sorry to see you go. You're order has been cancelled. We'd love to get your feedback since we are just starting up.


In fact, even though I thought for sure it was canned, I assumed that if I sent some honest feedback, then the founder would follow-up with an actual reply. 

Long story short, I sent my reply but never heard back, so I'm pasting it here. 

A couple things I'd recommend looking into/changing is the account creation process and cancellation process. 

I signed up through Instagram for the free trial (which was easy enough, so good job there), but when it came time to check my subscription on the website, I didn't realize that an account wasn't created for me. Luckily I figured out that I could request my password be reset (or something, I actually can't remember at the moment).

When I finally was able to log in, finding out how to cancel was unclear. I know that by nature, you don't want to make it easy for people to cancel but trust me, you'll be much better off if you streamline the process. Customers won't feel locked in like some kind of gym membership they've had for years because there's too many hoops to jump through.

Plus, when you make it easy for people to leave, you get rid of the wishy washy customers and the freeloaders and you're left with the most loyal ones. 

Anyway, that's it in a nutshell. Really did like the scent I got though. Fantastic. Reminded me of my hiking and camping trips to Colorado for some reason.


I don't think it's worth the money unless the scent is stronger and longer lasting. And even then, how often does the average air freshener user buy new scents? Maybe it's just not for me.